Committee recommends marketing plan

by Vance Gutzman

Even though its remaining time in office is limited, Deep River’s finance and administration committee is recommending council move forward with a request for proposals (RFP) for an economic development contract.

Committee members made that recommendation last week after hearing from Councillor Megan Aikens, who has been pushing for some time to have the town invest in economic development services to market the community.

Aikens, who is not a member of the finance and administration committee, made a presentation to its members last week, noting that the idea first took shape a year ago when council held a strategic planning session.

One of the things which resulted from that planning session, she noted, was a need to put more energies into economic development.

“We were falling behind our neighbouring municipalities,” Aikens said at last week’s meeting.

The town set aside $60,000 in its 2018 budget to undertake such an initiative, aimed at marketing the municipality with a view towards attracting new residents and businesses alike.

In her presentation, Aikens said issuing an RFP would be a “first step” in the process, to determine if there are any local or out-of-town agencies interested in undertaking such a marketing service.

The current council could accept submissions of the RFPs, Aikens pointed out, but the choice of whether or not to go ahead with the project would be determined by the incoming council.

> for the full story, pick up a copy of the Sept. 12 NRT…